Client Case Study – Fanatics

Challenge

A high-growth e-commerce leader, Fanatics faced a pivotal decision: commit capital to a sub-optimized, poorly located warehouse—or pivot to a facility better aligned with operational efficiency, employee accessibility, and future expansion.

Context

Fanatics needed to weigh two options in a supply-constrained submarket:

Renew a legacy lease and invest heavily in tenant upgrades.
Relocate to a state-of-the-art logistics hub with improved network alignment.

Strategic Response

Acting through our legacy platform, we led a rigorous site selection process, incorporating

Weighted decision analysis modeling employee commute times, labor availability, and corporate brand alignment.
Detailed post-tax occupancy cost comparison between existing and future sites.
Deep negotiation with ownership to secure $1 million in capital improvements, minimizing upfront spend.

Outcome

Fanatics committed to a 264,000 sq. ft. purpose-fit distribution center in Miramar, Florida—tailored to support both its brand image and fulfillment velocity. The relocation unlocked:

$1.1 million annual cost savings
$1 million in landlord-funded improvements
Long-term scalability without business disruption

“The IPA team helped us navigate a complex move, providing solutions and insight that saved us both time and money.”

– Allen Lindow, CCIM

Case Information

Industry:
E-commerce Fulfillment
Location:
Miramar, Florida
Transaction Value:
$20 million
Facility Size:
264,000 sq. ft.
Services Delivered:
Decision modeling, site selection, landlord negotiation, relocation strategy